The moment we’ve been working toward is finally here: On Point is opening its office in the United States! This marks a significant milestone for our company and our commitment to bringing our expertise closer to where it’s needed most.
To tell the story behind this expansion, CEO Petr Kupka offers an inside perspective on what it means for On Point and our U.S. customers.
Why Did On Point Choose the United States for Its Next Office?
“There are several reasons,” explains Petr Kupka. “Our main product is the ERP system Microsoft Dynamics 365 Business Central, which is most widely used in America. Our experience implementing it for US branches shows great potential for expansion. We’ve also received significant interest from American companies. However, without a local presence, starting those projects wasn’t feasible. Establishing an office here allows us to work directly with these businesses and take on new opportunities.
The U.S. is a large and important market, and opening an office here is a natural step as we continue to build on our expertise and extend our services.”
What Sets On Point Apart from Competitors in the United States?
“We’ve received valuable feedback from our clients with offices in the US who have worked with local providers and consultants. According to them, many providers operate with a strictly transactional approach, often lacking a customer-centric or collaborative mindset. What stood out to them about On Point was our personal approach and fairness. Unlike some competitors, we don’t charge service fees or impose penalties for under-utilizing consultants. They’ve also shared that our services are faster, of higher quality, and come at a better price.
Our goal is to bring that same personal touch and fair approach to the US market – what we at On Point call ‘Putting heart into IT.‘“
How Do Product Needs and Expectations in the U.S. Compare to Other Offices?
“As I mentioned, Business Central plays a significant role in the ERP market in America and is well-recognized by businesses. It also complies with all legal requirements. In Europe, we often need to adapt the system to fit specific business practices and operations, which requires significant customization. In the U.S., it’s much more common for companies to adopt the standard solution, as it already meets their needs. This approach is also the quickest and most cost-effective way for clients to implement an ERP system. I expect we’ll primarily provide the standard version while offering our integrations, add-ons, and the Power BI HUB reporting application to enhance functionality.”
The Integrations and Add-Ons U.S. Clients Value Most
“The most inquiries from the U.S. are about our Business Central integration with Citibank, which has been particularly relevant for clients. There’s also significant interest in our integration with Tempo from Atlassian. Attachment Viewer is another tool that resonates internationally, with many inquiries coming from American businesses. As we continue to expand our offerings, I’m confident we’ll provide even more tailored and impactful solutions for our clients.”
Will On Point Form Local Partnerships in the U.S.?
“Yes, from a business perspective, local partnerships are part of our strategy. In fact, we’ve already established some partnerships during implementations. I’m pleased to see that both individuals and companies who were satisfied with our collaboration are recommending us further. For instance, I can mention iSolutions, Salesforce, and of course Atlassian. We have more in the pipeline, but I won’t reveal all of them just yet.”
What Challenges or Obstacles Do You Anticipate?
“The biggest challenge will be demonstrating to potential customers that we are a well-established, experienced company with a strong international presence. Sometimes, during initial conversations, American companies assume I’m acting as an individual. It’s crucial for us to clearly communicate that we have a team of seasoned consultants and developers, some with over 20 years of experience, who have worked with the product from its earliest versions to the latest updates. At the same time, we have younger talents on the team who bring fresh, innovative ideas and grow under the guidance of these experts.
Another common concern is about our international representation and whether we outsource from other countries. This often stems from worries about language barriers. The reality is that we operate entirely in-house. We have offices in the Czech Republic, Malta, Nigeria, Ghana, and now the U.S., along with colleagues in Australia and several European countries. All development and consulting are handled directly by our team.”
What Is the Future of the Business Central ERP System?
“The future looks very promising. To be honest, couple years ago, we were concerned that Microsoft might discontinue Navision (the predecessor to Business Central). Today, the reality couldn’t be more different. Business Central is experiencing its most significant period of innovation. Microsoft is heavily investing in integrations, forming strategic partnerships, and embracing AI trends. It’s clear that Business Central has become a priority for Microsoft, and I believe it’s on track to become the flagship ERP solution in their portfolio.”
In Summary, What Is Your Vision for On Point in the U.S.?
“The opening of our U.S. office is a significant step for us, yet one that feels both natural and logical. It will allow us to realize our full potential, expanding our reach to four continents and creating opportunities for our team to take on exciting projects in a country filled with possibilities. Above all, it’s an opportunity to bring a different kind of approach to the market, one built on trust, collaboration, and a human touch. I invite potential clients to step forward and see for themselves how software partnerships can be grounded in both professionalism and genuine connection.
We can’t wait to launch our first projects in the U.S.!”